New Title Needed?

 

 

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The woman seated by me on the airplane was experienced in marketing words. Her confident conclusion was that Farm Your Training Day: An American Dream of Sustainable Personal Fitness is a bad title. Her tone was respectfully hushed, saving this unknown author from the ignominy of being known onboard as a bad-title-picker. I had visions of bad-title-air-marshals tackling me on the tarmac, and burning my books.

Truth is, my fellow passenger’s observation touched a nagging, bothersome, itchy insecurity I’ve often felt about my book title: if people have to read the book to get the title, that’s not a good title. The title is supposed to prompt people to dive into the book, not remain opaque to all who don’t first delve. A title should be a lead-in, and even if it’s semi-mysterious, its words should offer values that Gumby-ply the majority willpower to skate into that book. Is “Farm” such a word in the age of gaming and over-the-top pornification of just about everything except cereal (the sales of which are falling)? Well, maybe, a small voice counters, the extreme has been reached and the pendulum is returning to sanity, and in a sane world, farming is golden. Hmm.

Still, how many people would read my title and get it? And how many would go so far as to read the subtitle for clarification? My early assumption was that intrigued by the unusual title, they would certainly hone in on the subtitle. From the subtitle, they would have enough to prompt a quick “Look Inside” or a preview of sample pages. Then they’d be hooked!

Oh naïve self.

It is challenge enough for most people to finish a 279-page non-fiction book on new fitness philosophy without pictures that isn’t by an author with a Beverly-Hills-Household-brand-name like “Yogi Effuzio Zeus-Nero, former Navy SEAL,” or the like. I mean, I wanted to write an entrepreneurial mind-body conditioning book that provides an adaptive training catalyst for readers, not ensnare their self-critical envy for my beach-body, then move to Venice beach once I made it. I just want to afford to be able to travel and see our extended family more often while enabling all of us to be home more of the time. But I wanted to give something of quality to get there.

Maybe the Farm Your Training Day terminology in my book title is so smart, it’s dumb. The title tracks the adaptive principles and dimensions within that so broadly and deeply empower readers to trail blaze their own multidisciplinary training lives. That’s smart. The book is a reader-catalyst for achieving consistency with lifelong room to grow and modify one’s training life. Isn’t that what you’d expect from an adaptive fitness philosophy? That’s smart. The farming analogy is good for the reader because it does not create a need then sell to fulfill it. There is no fad-branded co-dependency with adaptive training. Instead, my book reveals that you already own what you need to exceed what any fad could ever sustain. All you’ve got to start with is the truth: you own your farm and your role as farmer of your mind-body. That is smart. And yet, true, smart concepts require implementation, and that’s what the 279-pages get at. But this fitness philosophy book does not market so well, since marketing is about stoking immediate-gratification impulses. As a marketing tool, my book is dumb.

Still, farming the mind-body recruits the readers’ minds and imaginations, something that teaches readers to fish for life by internalization while not giving them step-by-step photos they never have the patience to follow, being tantamount to serving-up cold fish they never finish cooking. Don’t shove knowledge at me, teach me how better to learn! Once readers use this catalyst to excel, they will hopefully overcome my sorry-title with solid reviews, and I’ll find my salary modestly paid before I die.

The scale of beginner to elite-level training is for readers to determine and navigate after consultation with their health care advisors, but my book’s baseline principles and training dimensions bring all readers to a zone of sustainable self-training consistency that forms their own unique, solid launching pad. The currently served, over-served, and underserved all stand to benefit from Farm Your Training Day. And the adaptive principles and dimensions don’t apply to physical training alone. They can apply to work, art, and service. There are takeaways for everyone.

The point of my book is not ‘who am I’ and never was. The point of my book is and has been, to help resolve roadblocks to wellness and conditioning in a country more flush with fitness brands than ever, but whose population continues upward in the obesity, overweight, and depression statistics. My answer, as may shock publishing houses, editors, and agents, comes from an ordinary person who researched, tested, and wrote the book with no intention of creating codependency on my brand for future training inspiration, but with the intention of empowering readers with a single purchase to become independent self-training athletes for-life, whose sports, arts, and physical work forms are their own. Blasphemy!

My approach is a catalyst for self-training ownership never to be co-dependent on contracts, subscriptions, fad-brands, or personalities to ascend to lifelong wellness, functional fitness, and improved performance in sport, art, and work. Time will tell if “farming” is a time-tested model for our training lives, and whether mass-corporate farming is any better than small, local, organic farming tailored to each individual and in the individual’s conscious control.

So what do you think? Should I change the title?

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The Black Track Cut No Slack

IMG_6242There are tracks like this in nearly every city or town with a school or recreation center. Sometimes running in an ellipse in the summer sun is just what I need. In off-hours, frequently, no one else is there. What a great opportunity to make a training meet-up with a friend who is at a fitness level close to yours. Early mornings on a track can also be invigorating. Remember this option; it’s a good one. Use it according to your needs, fitness level, and do check with your physician if there are any known conditions for which you should get a doctor’s OK.

Today for me, this is how I used the track.

warm up: 50 body weight squats (25 half, 25 full).

Ran 12 laps (3 miles)…

One Sprint per lap, or 1/4 mile…

Eleven 50 yard sprints…

Lap 12 was a 220 meter sprint…

1 quarter mile cool down walk…

It was 90 degrees Fahrenheit.

Embrace your least favorite element of training

the open sky

the open sky

If you delve into your least favored training areas, be it endurance, primary muscle strength, core strength, or application in sports, arts, or work, you will be raising the level of your foundational condition.

Let tedium become self-training in the gift of focus.

Let hardship be your elevator.

Let slowness be your path to thoroughness in preparation, and prevention.

Cheers!

off-road shoes see first action

Brooks Cascadians

Brooks Cascadians…

A Brooks shoe that finally has a toe box wide enough for me is a trail runner. It pairs up with my Altra Torins for road running. These two pairs make my feet happy for road and dirt running days ahead. The Merrell Barefoots were worn out on the sole, and did not repel the sharper rock impacts from the deep tissues of the foot.

If I don’t blog more about these shoes, you can assume they’re doing their job!

May your running-training days be timeless and full of light.

Handling Victory and Defeat with Grace

If in our hearts we thoroughly prepare for lifelong grace after victory or defeat, neither victory or defeat can undo us.

Run, Hike, & Walk for the Sky

Reflections in the Sky

Reflections in the Sky: Often we walk, hike, or run for feel of the road, the passing sights, the way our bodies change. All good. Yet sometimes it’s all about the sky.

Now Available at Lulu.com: Farm Your Training Day: An American Dream of Sustainable Personal Fitness

It’s official. Click on the book cover icon at the upper right side of this screen, and you can go there. The E-book will be available in about one week. For now, it is print on demand, with some extra cost of production. I tried to set as reasonable a print price as possible considering all factors. You can also click here:

Farm Your Training Day: An American Dream of Sustainable Personal Fitness

Farm Your Training Day: An American Dream of Sustainable Personal Fitness

Boston: Prayers and Thoughts

Is it time to play hardball again?
–Photo linked from 9 News

Today terrorists (of whatever ilk or crazy ideology) took another shot at American freedom by bombing the Boston Marathon.

None of us will quit on freedom, not now, not ever. We love America and our fellow Americans. Maybe you know someone who hates or talks-up hating this wonderful country. There are too many blaming the US for defending itself after 1,000 times the people killed in Boston were killed on 9-11-01. One innocent life is too many.

Prayers tonight from here go out for the runners, families, bystanders, and people whose lives were changed forever today.

Thanksgiving: Accepting Phases

runner work

in a runner’s body phase

I’m grateful for our interconnecting training communities at WordPress. Please accept my thanks for all of your inspiring journals. I find them enriching. May you and yours have a wonderful thanksgiving overflowing with the blessings that matter the most.

As I work on the M7 Adaptive Fitness Guidebook I work at maintaining a conditioning base. This subdued phase with a lower training tempo is different. Distances are less, however, I’ve actually made pacing gains in runs I thought would be for maintenance only. It is a phase I accept as part of my collective goals. I like what I’m doing. I am grateful.

Amber Alerts: TO: OUTDOOR TRAINERS, RUNNERS, ENTHUSIASTS, CLIMBERS, HIKERS, SKIERS, RUNNERS AND MORE

PLEASE PASS THIS ON. When it comes to keeping a lookout, outdoor fitness, sports and training enthusiasts cover lots of ground, terrain, streets and other paths. That’s why I’m re-posting and linking to information to become familiar with the Jessica Ridgeway case, and other recent attempted or active abduction facts so that more eyes and ears can expand the lookout beyond the limits of current searches.Below are descriptive facts on more than one case in the region.

Click here for continually updated blog on latest in authorities’ attempts to bring Jessica Ridgeway’s murderer to justice.

Also, here are links to relatively recent incidents of attempted or active child abductions together with descriptions of vehicles or persons where available. Any of the facts noted may lead to discoveries that could protect children and help law enforcement. One happened Monday in Cody, Wyoming and the FBI is studying that one for similarities.

Cody, Wyoming abduction: Arrested.

Arvada, Colorado attempts: royal blue sedan; link to story for composite sketch.

Iowa abuction: similar age, gender to Jessica. Active case over 2 months since disappearances.

Sheridan, Colorado attempted abduction of 2 year old in June. White van and see story for sketch of suspect.

You may find other attempted or active abduction stories by your own research. Be advised, children aren’t the only ones, in 2010 at Ketner Lake in Westminster, Colorado, a man reportedly tried to abduct an adult female runner using a chemical on a cloth.