New Title Needed?

 

 

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The woman seated by me on the airplane was experienced in marketing words. Her confident conclusion was that Farm Your Training Day: An American Dream of Sustainable Personal Fitness is a bad title. Her tone was respectfully hushed, saving this unknown author from the ignominy of being known onboard as a bad-title-picker. I had visions of bad-title-air-marshals tackling me on the tarmac, and burning my books.

Truth is, my fellow passenger’s observation touched a nagging, bothersome, itchy insecurity I’ve often felt about my book title: if people have to read the book to get the title, that’s not a good title. The title is supposed to prompt people to dive into the book, not remain opaque to all who don’t first delve. A title should be a lead-in, and even if it’s semi-mysterious, its words should offer values that Gumby-ply the majority willpower to skate into that book. Is “Farm” such a word in the age of gaming and over-the-top pornification of just about everything except cereal (the sales of which are falling)? Well, maybe, a small voice counters, the extreme has been reached and the pendulum is returning to sanity, and in a sane world, farming is golden. Hmm.

Still, how many people would read my title and get it? And how many would go so far as to read the subtitle for clarification? My early assumption was that intrigued by the unusual title, they would certainly hone in on the subtitle. From the subtitle, they would have enough to prompt a quick “Look Inside” or a preview of sample pages. Then they’d be hooked!

Oh naïve self.

It is challenge enough for most people to finish a 279-page non-fiction book on new fitness philosophy without pictures that isn’t by an author with a Beverly-Hills-Household-brand-name like “Yogi Effuzio Zeus-Nero, former Navy SEAL,” or the like. I mean, I wanted to write an entrepreneurial mind-body conditioning book that provides an adaptive training catalyst for readers, not ensnare their self-critical envy for my beach-body, then move to Venice beach once I made it. I just want to afford to be able to travel and see our extended family more often while enabling all of us to be home more of the time. But I wanted to give something of quality to get there.

Maybe the Farm Your Training Day terminology in my book title is so smart, it’s dumb. The title tracks the adaptive principles and dimensions within that so broadly and deeply empower readers to trail blaze their own multidisciplinary training lives. That’s smart. The book is a reader-catalyst for achieving consistency with lifelong room to grow and modify one’s training life. Isn’t that what you’d expect from an adaptive fitness philosophy? That’s smart. The farming analogy is good for the reader because it does not create a need then sell to fulfill it. There is no fad-branded co-dependency with adaptive training. Instead, my book reveals that you already own what you need to exceed what any fad could ever sustain. All you’ve got to start with is the truth: you own your farm and your role as farmer of your mind-body. That is smart. And yet, true, smart concepts require implementation, and that’s what the 279-pages get at. But this fitness philosophy book does not market so well, since marketing is about stoking immediate-gratification impulses. As a marketing tool, my book is dumb.

Still, farming the mind-body recruits the readers’ minds and imaginations, something that teaches readers to fish for life by internalization while not giving them step-by-step photos they never have the patience to follow, being tantamount to serving-up cold fish they never finish cooking. Don’t shove knowledge at me, teach me how better to learn! Once readers use this catalyst to excel, they will hopefully overcome my sorry-title with solid reviews, and I’ll find my salary modestly paid before I die.

The scale of beginner to elite-level training is for readers to determine and navigate after consultation with their health care advisors, but my book’s baseline principles and training dimensions bring all readers to a zone of sustainable self-training consistency that forms their own unique, solid launching pad. The currently served, over-served, and underserved all stand to benefit from Farm Your Training Day. And the adaptive principles and dimensions don’t apply to physical training alone. They can apply to work, art, and service. There are takeaways for everyone.

The point of my book is not ‘who am I’ and never was. The point of my book is and has been, to help resolve roadblocks to wellness and conditioning in a country more flush with fitness brands than ever, but whose population continues upward in the obesity, overweight, and depression statistics. My answer, as may shock publishing houses, editors, and agents, comes from an ordinary person who researched, tested, and wrote the book with no intention of creating codependency on my brand for future training inspiration, but with the intention of empowering readers with a single purchase to become independent self-training athletes for-life, whose sports, arts, and physical work forms are their own. Blasphemy!

My approach is a catalyst for self-training ownership never to be co-dependent on contracts, subscriptions, fad-brands, or personalities to ascend to lifelong wellness, functional fitness, and improved performance in sport, art, and work. Time will tell if “farming” is a time-tested model for our training lives, and whether mass-corporate farming is any better than small, local, organic farming tailored to each individual and in the individual’s conscious control.

So what do you think? Should I change the title?

Weight Shifting Is a Shooting and Spending War, Not a Matter of Health Care Alone (Revised)

Defining Terms to Get Results

“Weight-loss” or “weight-gain” are too abstract to help us perceive what is involved in the overweight casualties of the New Millennium.

Truer terms are “Weight-shifting” and “Mind-Body War.” For-profit, the Weight-Shifters strategically bomb us with ill-messaging about food, good-times, and ourselves. We are taught that we are significant because we are brand-supporters. Tactically, we are disarmed by bright lights, warm colors, and enticing photos of food and drink.

Crazily, the image of ourselves as fit can even make us indulge, thinking we can “take it” at the drive-through, or that “fit people eat here.” We are guerrilla stricken during commutes, when we are tired, rushed, feeling deprived, getting in late, and grappling with daily problems. We are “too tired to fix dinner.”

Yet there is hope. There are natural and organic grocers, and grocery sections. There are often free samples of healthy fare at the grocery stores to ease the urgency of hunger. Or just buy a small green juice first, and sip while shopping.

Our Appetites

Our appetites are the most vulnerable, non-critical, and primitive pressure points in this weight-shifting war. Each assault exploits the tensions of the busy-life schema that put us in urgently hungry states of the primitive brain.

Each attack, and each battle lost, takes a permanent toll. The hit-and-run nature of the anti-health raids impels us to hit-and-run ourselves with the false notion that it will only be “this time.”

Mind and Emotions

A sober, stoic war-footing toward these messaging phenomena would help galvanize and unify our minds and emotions against these false-comfort attacks. Think about who you want to be when attacked, not what you want right then.

False comfort is fizzy, melted, hot, salty, sweet, fatty, calming, and ultimately, a Dopamine-dumping chemical frenzy to ease our tension, cull our cognitive dissonance, and crush our health. It also drains our wallets.

True comfort is being truly free and under control of our life direction. Shopping and preparation burns calories, and deepens our relationship to fresher, purer food.

Body

When we eat the refined, processed, sodium-filled, grease-bombs that explode in our tummies and calm our nerves, we are descending into sickness. Thinking the situation through is not so easy.

Thinking outside of our bodily frenzies is the beginning of freedom. Detaching a part of our higher minds to float above our animal-drives can help us become self-aware of our total beings, not just our Pavlovian-Lowest Common Denominator. We can trump our immediate appetites.

Conclusion

Adaptive fitness assumes that eating, drinking, and sleeping are self-trainable behaviors every bit as much as exercise and sport are trainable. We can eat, drink, and sleep in accord with who and how we want to be.

Science Daily: Older People Who Diet Without Exercising Lose Valuable Muscle Mass

use exercise time to spend time with your elders...

Generations staying fit together…

This 2008 piece is relevant to people who are undertaking weight loss. At the link, you will find other very useful related pieces on exercise, attitudes toward exercise and aspects of weight loss. A hat tip to my AFPA newsletter for referencing this and other Science Daily pieces.