New Title Needed?

 

 

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The woman seated by me on the airplane was experienced in marketing words. Her confident conclusion was that Farm Your Training Day: An American Dream of Sustainable Personal Fitness is a bad title. Her tone was respectfully hushed, saving this unknown author from the ignominy of being known onboard as a bad-title-picker. I had visions of bad-title-air-marshals tackling me on the tarmac, and burning my books.

Truth is, my fellow passenger’s observation touched a nagging, bothersome, itchy insecurity I’ve often felt about my book title: if people have to read the book to get the title, that’s not a good title. The title is supposed to prompt people to dive into the book, not remain opaque to all who don’t first delve. A title should be a lead-in, and even if it’s semi-mysterious, its words should offer values that Gumby-ply the majority willpower to skate into that book. Is “Farm” such a word in the age of gaming and over-the-top pornification of just about everything except cereal (the sales of which are falling)? Well, maybe, a small voice counters, the extreme has been reached and the pendulum is returning to sanity, and in a sane world, farming is golden. Hmm.

Still, how many people would read my title and get it? And how many would go so far as to read the subtitle for clarification? My early assumption was that intrigued by the unusual title, they would certainly hone in on the subtitle. From the subtitle, they would have enough to prompt a quick “Look Inside” or a preview of sample pages. Then they’d be hooked!

Oh naïve self.

It is challenge enough for most people to finish a 279-page non-fiction book on new fitness philosophy without pictures that isn’t by an author with a Beverly-Hills-Household-brand-name like “Yogi Effuzio Zeus-Nero, former Navy SEAL,” or the like. I mean, I wanted to write an entrepreneurial mind-body conditioning book that provides an adaptive training catalyst for readers, not ensnare their self-critical envy for my beach-body, then move to Venice beach once I made it. I just want to afford to be able to travel and see our extended family more often while enabling all of us to be home more of the time. But I wanted to give something of quality to get there.

Maybe the Farm Your Training Day terminology in my book title is so smart, it’s dumb. The title tracks the adaptive principles and dimensions within that so broadly and deeply empower readers to trail blaze their own multidisciplinary training lives. That’s smart. The book is a reader-catalyst for achieving consistency with lifelong room to grow and modify one’s training life. Isn’t that what you’d expect from an adaptive fitness philosophy? That’s smart. The farming analogy is good for the reader because it does not create a need then sell to fulfill it. There is no fad-branded co-dependency with adaptive training. Instead, my book reveals that you already own what you need to exceed what any fad could ever sustain. All you’ve got to start with is the truth: you own your farm and your role as farmer of your mind-body. That is smart. And yet, true, smart concepts require implementation, and that’s what the 279-pages get at. But this fitness philosophy book does not market so well, since marketing is about stoking immediate-gratification impulses. As a marketing tool, my book is dumb.

Still, farming the mind-body recruits the readers’ minds and imaginations, something that teaches readers to fish for life by internalization while not giving them step-by-step photos they never have the patience to follow, being tantamount to serving-up cold fish they never finish cooking. Don’t shove knowledge at me, teach me how better to learn! Once readers use this catalyst to excel, they will hopefully overcome my sorry-title with solid reviews, and I’ll find my salary modestly paid before I die.

The scale of beginner to elite-level training is for readers to determine and navigate after consultation with their health care advisors, but my book’s baseline principles and training dimensions bring all readers to a zone of sustainable self-training consistency that forms their own unique, solid launching pad. The currently served, over-served, and underserved all stand to benefit from Farm Your Training Day. And the adaptive principles and dimensions don’t apply to physical training alone. They can apply to work, art, and service. There are takeaways for everyone.

The point of my book is not ‘who am I’ and never was. The point of my book is and has been, to help resolve roadblocks to wellness and conditioning in a country more flush with fitness brands than ever, but whose population continues upward in the obesity, overweight, and depression statistics. My answer, as may shock publishing houses, editors, and agents, comes from an ordinary person who researched, tested, and wrote the book with no intention of creating codependency on my brand for future training inspiration, but with the intention of empowering readers with a single purchase to become independent self-training athletes for-life, whose sports, arts, and physical work forms are their own. Blasphemy!

My approach is a catalyst for self-training ownership never to be co-dependent on contracts, subscriptions, fad-brands, or personalities to ascend to lifelong wellness, functional fitness, and improved performance in sport, art, and work. Time will tell if “farming” is a time-tested model for our training lives, and whether mass-corporate farming is any better than small, local, organic farming tailored to each individual and in the individual’s conscious control.

So what do you think? Should I change the title?

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Men, Fathers, and Future Fathers

be a rock

be a rock

Be a rock for your wife and kids.

And loving.

A loving rock.

Just a thought I had about what good advice I would give if asked.

Snow Strength and Cross Country Skiing an Open Space Park

A.M.: Snow shoveling is strength training with frozen water, bearing-it up using good lifting form from legs and core, and a back naturally aligned over the center of gravity…with thoughts of shoveling a crystallized, distilled ocean fallen to earth from far away.

P.M.: Snow invited Nordic transport, gliding through an open space park in the late afternoon’s snow clouds, and loving every minute. The snow puts off the fragrance of rain as it evaporates…

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Updated and Revised but Not Perfected: Is Perfection Really the Enemy of the Good? Why Yes, Yes it is.

Snowflakes prove there is no perfect snowflake...

Is there a perfect snowflake?

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Or flower?

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IMG_1004Or is there a perfect child, or grandparent, or wife, husband, girlfriend, boyfriend, or friend?

There are so many good, for the good makes room for a small, small world of countless differences.

Perfection, philosophers assure us, is the enemy of the good. Yet it is good to excel. What do we excel toward? Perfection. Then how is perfection the enemy of the good again?

Because while we excel toward perfection, perfection is not the goal. Perfection is a divine gift, an ideal that British radar pioneer Robert Watson-Watt said, “never comes.” I believe he should have said, “..in this life,” but that’s quibbling with his context. Also, there is an exception to every rule, and perhaps an exception to that rule too.

Perfection evades our grasp as entropy dogs us, the unexpected delays us, or survival challenges tax us. Yes, attachment to this world seems to anchor us down, unable to fly up to havens of perfection.

All the dreams of perfection we want, such as immortality, eternal love, and inalienable acceptance are retirement benefits that vest only after our own personal work as the farmers of our souls and as helpers of our fellow farmers, is done. And the work is only done when we die, true? At the end of this life, everything takes extra work. Just ask those living into the golden years. Earthly retirement is not real retirement, for the work goes on!

Living and dying while struggling to excel in goodness-for-goodness-sake is the work of our lives that we can and must excel at. Genuineness in this quest can’t be faked, and comes with letting go of desiring and grasping, yet receiving all blessings thankfully with hands that multiply and distribute them to others. Some call this renunciation of self, yet it is more. It is giving of self, enlarging one’s heart by letting go, and expanding in spiritual freedom and vitality by giving.

Death is retirement from this noble work in this life. Afterward, retirement benefits kick in, that is, the Divine Gift (some believe by other agencies) of immortality goes to those who farmed within their hearts the seeds of goodness. There is more wisdom in our entropic bodies than meets the eye, as they fertilize with humility the spiritual seeds for resurrection and eternal life awaiting the Sunrise. Eventually, the Harvester of growing crops comes and transplants them where all are nourished without eating, and there is no entropy or waste. People of love rise again and the Spirit says, “It’s all good.”

So let go of grasping for receiving, and grasp your partner to dance, or grab a hand and pull someone up who is down, or grab a rock and pull yourself up for a better view by which to navigate for a greater purpose and destination than temporary self satisfaction. We handle the good to give, not to keep, but to share and distribute once it has taught us what we are to learn on the day. We excel each time we do this. We plant new seeds and make our fields more fertile with humility each time we do this.

And how will we know when we are prepared enough? When we’re done. When our spirits have left our broken bodies. How does that all work? I believe we’ll find out. Until then, let’s help and inspire each other. Let’s imbue each other with value, making value, multiplying value, and giving the value of love and all of its goods to one another, and do so for our entire lives.